Consumer Awareness About Green Marketing
Chethan. R.
Department of Resource Management and Consumer Sciences, College of Community Science, Acharya Narendra Deva University of Agriculture and Technology Kumarganj, Ayodhya, India.
Zeba Jamal *
Department of Apparel and Textile Science, College of Community Science Acharya Narendra Deva University of Agriculture and Technology Kumarganj, Ayodhya, India.
Akanksha Singh
Department of Human Development and Family Studies, College of Community Science, Acharya Narendra Deva University of Agriculture and Technology Kumarganj, Ayodhya, India.
*Author to whom correspondence should be addressed.
Abstract
Customers want to buy green items and are growing more environmentally concerned. Green items are made with eco-friendly practices or are environmentally friendly in and of themselves. This study’s main goal was to ascertain customers' awareness of green products and their purchasing patterns. Customers' understanding of green products plays a crucial role in influencing their decision to purchase them. A systematic self-structured questionnaire (google forms) was used in the survey to gather data from 100 respondents. The convenience sampling approach was applied. Frequency analysis was used to analyse data. According to the study, the majority of participants were aware of green products. This study also shows that consumers' decisions to purchase environmentally friendly products are influenced by their awareness of green products.
Keywords: Green products, awareness, environment friendly